For those passionate about finding a career where creativity and ingenuity will be valued and rewarded, there are definitely career paths that make the most of these talents. Graphic design, print production, photography and videography are areas in which creative skills are not only appreciated, but highly sought after. However, it is important to prepare appropriately for working in these industries and programs like Graphic Communications and Multimedia Technology can prepare you to succeed in college.

Graphic Communications includes the entire process of print production from graphic design to pre-production to final output. A good college program in Graphic Communications prepares students to be able to work with the most modern graphic design programs utilized in the industry and allows for plenty of hands-on experience in the classroom. Students benefit from learning the ins and outs of designing some of the print products in highest demand. These include posters, logos, brochures, advertisements and web images.

In addition to learning the basic elements of design, a good Graphic Communications college program focuses on learning about the printing process and prepares students to work in the print production industry. By providing in-house experience on equipment regularly utilized in industry, students can learn first-hand how to run print machinery such as two-color offset printing presses, large format printers, bindery machines and screen printers.

Another field that encourages innovation and creativity is Multimedia Technology. This growing area of study merges together the worlds of videography, photography, sound and animation. Individuals interested in this area should pursue an educational path with a project-oriented approach to developing and nurturing their inherent creative spirit. The program should also help build the necessary foundation of knowledge required for meaningful employment in computer-aided multimedia production.

Students studying Multimedia Technology also benefit from learning the analytical, communication, management and business skills it takes to succeed in this competitive field. They need training in all these areas to learn not only how to produce excellent work, but also learn how to make a good living while doing it.

Demand for these careers continues to grow as our world lives more and more of life online, on-screen and on-air. Companies are clamoring for employees who have multimedia, design and production skills and experience. They are seeking people who can create customer friendly communications – in various formats that speak to consumers on different platforms and in diverse ways.

Art begins with inspiration

Artist Gwen Seemel explains her career choice: “I can’t help but think that, in art as in life, if you’re not enjoying yourself–not delighting in really experiencing touch, taste, smell, sound, and sight–you’re getting it wrong.”

Arts & Communications

Bursting with ideas and looking for a way to bring them to life? Whether behind the camera or at a desk, turn your active imagination into a career.

*Starting salaries may be lower and more experience can demand higher levels of pay.

Source: Economic Modeling Specialists International (EMSI)